NBL OTC Medicine Stand

Stand type: The NBL OTC Pharmaceutical Stand is a countertop display solution designed for use in pharmacy counters, OTC shelving, and health consultation areas. The design approach is based on the goal of supporting pharmacist recommendations by grouping the product portfolio according to need, and conveying scientifically sound information in a compact format.

Materials and production: The multi-layered plastic product compartments are combined with a vertical benefit communication panel and a countertop-compatible base. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays NBL probiotic, vitamin, and food supplement products. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, OTC shelves, and health consultation areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.