Paranit OTC Stand

Stand type: Paranit OTC Stand is a countertop display solution designed for use in pharmacies, children's health shelves, and information points. The design approach is based on the goal of guiding customers to the right product combination by establishing a problem-solution narrative in a clear and reassuring language that reduces embarrassment.

Materials and production: The design combines shelving separated by product type, an informative vertical display, and eye-catching category colors. The choice of mixed materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Paranit anti-lice and anti-nits care products. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, child health shelves, and information points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.