Selin Cologne Shelf Frame

Stand type: Selin Cologne Shelf Frame is a shelf frame solution designed for use in cologne and personal hygiene shelves in supermarkets. The design approach is based on the goal of transforming a standard shelf compartment into a distinct brand block, separating fragrance varieties, and modernizing the traditional product perception.

Materials and production: The plastic frame surrounding the shelf, the shelf front strips, and the fasteners that do not damage the existing shelving system are all assembled together. The choice of plastic was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Selin cologne varieties and different fragrance series. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of cologne and personal hygiene shelves in supermarkets.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.