Supradyn FSU Stand

Stand type: Supradyn FSU Stand is a floor-standing display solution designed for use in OTC areas of pharmacies, health stores, and personal care chains. Its design approach embraces the promise of energy efficiency and daily performance through a strong yellow color code, aiming to facilitate product selection according to different user needs.

Materials and production: Multi-tiered shelving, a high-visibility branding header, and side communication surfaces explaining product benefits are combined. The choice of composite materials was made by considering a combination of factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Supradyn vitamin and mineral supplement products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling in the context of OTC areas in pharmacies, health stores, and personal care chains.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.