Vitagil Large Mirrored Stand

Stand type: The Vitagil Mirrored Large Display Stand is a floor-standing display solution designed for use in pharmacies, health stores, and large OTC retail spaces. The design approach is based on the goal of connecting consumers with their own well-being goals through mirrors and strong category architecture, thereby enhancing portfolio discovery and consultative sales.

Materials and production: The design combines a large MDF frame, multiple product shelves, a secure mirror surface, and graphic panels divided into utility areas. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Vitagil vitamins, minerals, and quality of life support products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, health stores, and large OTC retail areas.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.