Vitagil Mirrored OTC Stand

Stand type: The Vitagil Mirrored OTC Stand is a countertop display solution designed for use in pharmacy counters, OTC shelves, and health consultation points. The design approach is based on the goal of making the promise of personal well-being visible through the use of mirrors, thereby initiating a conversation about the product based on user needs.

Materials and production: The compact racking system combines a secure mirror panel and a vertical communication area that categorizes product benefits. The choice of composite material was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Vitagil vitamin and food supplement products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, OTC shelves, and health consultation points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.