Cosmed Countertop Plexiglass Stand

Stand type: Cosmed Countertop Plexiglass Stand is a countertop display solution designed for use in pharmacies, dermocosmetic counters, beauty stores, and consulting sales points. The design approach is based on the goal of showcasing scientific reliability, formulation expertise, and premium brand perception at the same point of contact by separating product lines according to care needs.

Materials and production: Transparent plexiglass shelves, precise bends that do not obscure the product front, and a vertical graphic panel carrying brand communication are combined. The choice of plexiglass (acrylic) was made by evaluating factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Cosmed dermocosmetic care products. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy dermocosmetic counters, beauty stores, and informational sales points.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.