Orzax Day2Day Shelf Card

Stand type: Orzax Day2Day Shelf Card is a shelf card solution designed for use in pharmacy shelves, nutritional supplement categories, and product blocks in health stores. The design approach is based on the goal of distinguishing Day2Day products within the crowded category and reminding consumers of the collagen benefits at the point of decision, through a communication surface that extends beyond the shelf surface.

Materials and production: The L-shaped PVC carrier combines a shelf-front-compatible attachment area and a printed surface that makes product information easily readable at close range. The choice of PVC was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Orzax Day2Day collagen and daily nutritional supplement products. The planogram is arranged to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy shelves, nutritional supplement categories, and product blocks in health stores.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.