Doppel Herz OTC Stand

Stand type: The Doppel Herz OTC Stand is a floor-standing display solution developed for use in pharmacies, health stores, and personal care chains. Its design approach is based on classifying products according to their areas of benefit, transforming the German perception of quality into a legible health navigation system.

Materials and production: Metal frame, adjustable shelves, plexiglass price tags, and composite panels featuring corporate red and white graphics. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays vitamins, minerals, and functional nutritional supplements. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, health stores, and personal care chains.

Goal and outcome: Design facilitates selection within a complex portfolio of supplements, enhances trust, and supports brand share within the category. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.