Elseve Freestanding Wooden Shampoo Stand

Stand type: The Elseve Wooden Floor Shampoo Stand is a floor-standing stand solution developed for use in cosmetic chains, supermarkets, and personal care aisles. Its design approach encourages quick decision-making by organizing series categorized by hair needs using strong color blocks and a planogram.

Materials and production: CNC machined MDF body, connections suitable for heavy shelf loads, and printed headers convenient for campaign changes. The choice of wood/MDF was made by considering both mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays shampoos, conditioners, and hair masks. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of cosmetics chains, supermarkets, and personal care aisles.

Goal and outcome: The design makes product integrity visible regardless of shelf space, accelerates product discovery, and increases basket width. Thus, the display area transforms into a measurable sales communication tool that speeds up consumer decision-making and contributes to commercial performance.