Farmina Cat Food Stand

Stand type: Farmina Cat Food Display Stand is a freestanding display solution developed for use in pet shops, veterinary clinics, and pet product stores. Its design approach features a compact category presentation that groups nutritional benefits without obscuring the packaging, reinforcing a sense of expert branding.

Materials and production: Metal profile body, adjustable shelves, and printed side panels to accommodate different package volumes. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pet products sector, displays dry cat food, wet food, and treats. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of pet shops, veterinary clinics, and pet product stores.

Goal and outcome: Design enhances product availability, streamlines packaging variety, and establishes a clear brand space that encourages repeat purchases. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.