FE Freestanding Brush and Comb Stand

Stand type: The FE Freestanding Brush and Comb Display Stand is a freestanding display solution developed for use in cosmetic stores, hair salon supply points, and personal care chains. Its design approach is a vertical merchandising system that allows for quick visual browsing by arranging the density of hanging products according to function and usage type.

Materials and production: Perforated metal panel, adjustable hooks, stable base, and branding header framing accessory packaging. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays hair brushes, combs, and styling accessories. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of cosmetics stores, hair salon supply points, and personal care chains.

Goal and outcome: The design reduces lost visibility in small products, facilitates comparison, and increases display capacity per square meter. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.