Gold Mask Stand

Stand type: The Gold Mask Floor Stand is a floor stand solution developed for use in cosmetic stores, beauty centers, and personal care departments. Its design approach utilizes premium gold-colored codes within a controlled visual hierarchy to transform the grooming ritual into a giftable experience.

Materials and production: MDF body, dark surface finish, metallic print details, and compartmentalized shelves for small packages. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays face masks and skincare products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of cosmetics stores, beauty centers, and personal care departments.

Goal and outcome: The design reinforces the premium feel, organizes the mask selection, and creates a striking focus on high-margin skincare products. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.