Airport Central Area Stand

Stand type: The Airport Central Area Stand is a free-standing stand solution developed for use in airport shops, duty-free areas, and high-traffic corridors. The design approach aims to transform short waiting times into sales opportunities through a layered form that is easily visible from a distance and versatile access in high-passenger traffic environments.

Materials and production: High-strength MDF frame, four-way shelf access, and scratch-resistant surface coating suitable for heavy use. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Fast-Moving Consumer Goods (FMCG) sector, displays FMCG and gift items suitable for travel retail. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate restocking in the context of airport shops, duty-free areas, and high-traffic corridors.

Goal and outcome: The design enables product discovery without disrupting the flow of traffic, aligns with premium venue expectations, and increases visibility per area. Thus, the display space transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.