Hohopi Modular Injection Molded Plastic Stand

Stand type: Hophopi Modular Injection Molded Plastic Display Stand is a free-standing and modular injection molded display stand solution developed for use in chain supermarkets, toy stores, and children's product retail outlets. The design approach focuses on creating a child-friendly brand environment in a controlled, safe, and easily accessible manner, using vibrant colors and modular product compartments.

Materials and production: Injection-molded plastic parts with rounded corners, a snap-fit shelving system, and impact-resistant branded surfaces. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Fast-Moving Consumer Goods (FMCG) sector, displays packaged FMCG products focused on children and families. The planogram is designed to keep product fronts open, maintain the perception of fullness, and facilitate refilling, in the context of chain supermarkets, toy stores, and children's product retail outlets.

Goal and outcome: The design ensures a secure user experience, can scale up to the campaign level, and generates high attention with colorful brand codes. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.