Silk Parasite Shampoo Stand

Stand type: The Silk Parasitic Shampoo Stand is a parasitic display solution developed for use in supermarket hair care aisles and personal care corridors. The design approach transforms the side of the existing shelf into an additional sales area, creating a hanging display configuration that increases accessibility in the price-sensitive shampoo segment.

Materials and production: Printed PVC body, transparent pockets suitable for bottle weight, and hanging brackets that do not damage the shelving system. The choice of PVC was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays shampoos and hair care products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate restocking, in the context of supermarket hair care shelves and personal care aisles.

Goal and outcome: The design creates additional capacity without disrupting the shelf planogram, brings the promotional product to eye level, and enables quick refilling. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.