Liqeo Plexiglass Pen Stand

Stand type: Liqeo Plexiglass Pen Stand is a countertop display solution developed for use in stationery counters, bookstores, and school supply stores. Its design approach utilizes a transparent display language that makes product color the main communication element, presenting pens in a clean, accessible, and unified series.

Materials and production: Laser-cut transparent plexiglass body, compartments segmented according to pen dimensions, and colorful logo elements. The choice of plexiglass (acrylic) was made after considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the stationery sector, displays colored pencils, markers, and writing instruments. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of stationery counters, bookstores, and school supply stores.

Goal and outcome: The design keeps products upright and organized, reduces brand clutter, and creates a close contact area that encourages trial purchases. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.