MAC Countertop OTC Stand

Stand type: The MAC Over-the-Counter OTC Stand is a countertop display solution developed for use in pharmacies, information desks, and health product sales points. Its design approach summarizes the product benefits on a compact and reliable communication surface, supporting the pharmacist's recommendation with visual evidence.

Materials and production: Transparent and opaque plexiglass components, compartments suitable for product boxes, and a back panel printed with clinical terminology. The choice of plexiglass (acrylic) was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, showcases OTC healthcare products and care solutions offered through pharmacy consultation. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, information desks, and healthcare product sales points.

Goal and outcome: Design ensures the product is noticed at the point of consultation, clarifies the benefit message, and increases at-counter conversion. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.