Menarini 3-Sided Island-Type Stand

Stand type: The Menarini 3-Sided Island Stand is a free-standing display solution developed for use in pharmacies, health stores, and retail outlets with wide aisles. Its design approach is an island-type communication system that distributes three distinct product benefits across different sides, multiplying brand contact within a multifaceted store flow.

Materials and production: Metal internal carrier, printed composite surfaces, plexiglass shelves, and a base providing balanced access from three sides. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, showcases OTC healthcare products and a consumer health portfolio. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, health stores, and wide-aisle retail outlets.

Goal and outcome: The design establishes multiple campaign narratives within a single unit, increasing visibility from different directions and enhancing mid-space efficiency. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.