Nivea Double Layer OTC Stand

Stand type: The Nivea Double-Tier OTC Stand is a countertop display solution developed for use in pharmacies, dermocosmetic areas, and personal care stores. Its design approach utilizes a two-tier shelf arrangement to separate skincare steps into upper and lower hierarchies, providing a wide portfolio of products in a compact space.

Materials and production: Transparent plexiglass double shelving, blue and white brand graphics, and product supports suitable for different box and bottle sizes. The choice of plexiglass (acrylic) was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays Nivea products suitable for the skincare and pharmacy channels. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, dermocosmetic areas, and personal care stores.

Goal and outcome: The design increases counter capacity, keeps product fronts open, and compactly reinforces the perception of reliable service. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.