Nivea Shelf Frame

Stand type: Nivea Shelf Frame is a shelf frame solution developed for use within Nivea shelf blocks in supermarkets and personal care stores. The design approach is to frame the existing shelf with the brand's colors, transforming the product block within the category into a cohesive, remotely recognizable in-store signature.

Materials and production: Lightweight plastic frame elements, connectors compatible with shelf dimensions, and changeable graphic surfaces for the campaign period. The choice of plastic was made by considering both mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, displays deodorant, body care, and skin care products. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling within the context of Nivea shelf blocks in supermarkets and personal care stores.

Goal and outcome: The design creates a brand boundary without disrupting the planogram, facilitates wayfinding, and enhances the visual impact of shelf space. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.