Orzax Thematic Immune Booster Stand

Stand type: The Orzax Thematic Immune Supplement Stand is a countertop stand solution developed for use in pharmacy counters, information areas, and seasonal campaign points. Its design approach transforms the abstract health benefit into a memorable experience by narrating nature and immunity metaphors through a thematic three-dimensional scene.

Materials and production: CNC-shaped wood elements, product slots, natural textured prints, and a compact countertop base. The choice of wood/MDF was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays immune support products, vitamins, and mineral supplements. The planogram is designed to keep product displays clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacy counters, information areas, and seasonal campaign points.

Goal and outcome: The design makes seasonal needs visible, lends a warm narrative to the scientific product, and reinforces the memorability of the pharmacist's recommendation. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.