Sensodyne Colon Type Stand

Stand type: The Sensodyne Colon Test Stand is a floor-standing display solution developed for use in pharmacies, supermarkets, and personal care stores. Its design approach creates a vertical branding effect on a narrow base, presenting different sensitivity solutions in a legible colon planogram.

Materials and production: Metal column frame, compact shelving, stable base, and printed surfaces bearing clinic brand codes. The choice of metal was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays various types of toothpaste for sensitive teeth. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of pharmacies, supermarkets, and personal care stores.

Goal and outcome: The design ensures high SKU visibility in confined spaces, differentiates product benefits, and reinforces brand blocking at eye level. This transforms the display area into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.