Sensodyne Countertop Rotating Stand

Stand type: The Sensodyne Countertop Rotating Stand is a countertop stand solution developed for use in pharmacy counters, information desks, and oral care activation areas. Its design approach facilitates comparison at the information desk by making the benefits of multiple products accessible in a single compact unit with a rotating body.

Materials and production: The product features plexiglass product compartments, a rotating metal base mechanism, clinical information panels, and surfaces segmented according to box dimensions. The choice of plexiglass (acrylic) was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays sensitivity toothpastes and various benefit variants. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, information desks, and oral care activation areas.

Goal and outcome: The design provides product access from four directions, efficiently utilizes counter space, and accelerates the comparison of precision solutions. Thus, the display area transforms into a measurable sales communication tool that speeds up consumer decision-making and contributes to commercial performance.