Choco Pie Modular Injection Stand

Stand type: The Choco Pie Modular Injection Display Stand is a floor-standing POSM solution with shelves that enables block display of packaged cakes and snacks in high-traffic points of sale. Its modular design allows for maintaining the same brand architecture across different store sizes and rearranging the planogram according to product variety.

Materials and production: The system consists of durable, injection-molded plastic modules, printed side panels, shelf-front communication areas, and a striking top panel. Standardized parts suitable for mass production ensure operational efficiency in terms of easy shipping, quick field installation, impact resistance, and spare parts management.

Sector, product and sales points: The stand, designed for the food and beverage sector, showcases Choco Pie packaged cakes, multi-packs, and impulse consumer goods for supermarket, hypermarket, cash & carry, and chain grocery store channels. Shelf spacing is designed to seamlessly display packaging fronts, make stock density visible, and allow for quick replenishment.

Goal and outcome: Strong red branding and vertical product blocking create visual ownership within the category, increasing visibility from a distance. Additional display space, independent of standard shelf space, encourages trying and impulsive buying; increasing visible stock per store and sales conversion potential.