Liqeo Vertical Pilot Pen Stand

Stand type: The Liqeo Vertical Pilot Pen Stand is a freestanding stationery display unit that presents a wide portfolio of pens with high SKU visibility in a small footprint. Its vertical design allows for the categorization of different colors and tip thicknesses, enabling quick comparison for consumers.

Materials and production: The structure utilizes a hybrid material composition consisting of a load-bearing metal or wood-based body, printed graphic panels, transparent product pockets, and a guide header area. Modular pockets facilitate stock replenishment, while the rigid body offers stability in high-traffic store environments and long-term field durability.

Sector, product and sales points: The stationery stand showcases Liqeo pilot pens, roller pens, and complementary writing products for use in stationery chains, bookstores, school-side retailers, and hypermarket stationery sections. The product layout produces a readable planogram based on color family, tip type, and usage scenario.

Goal and outcome: The stand shortens selection time by transforming a cluttered display into a cohesive category area for the brand. High facade visibility and a well-organized product architecture support cross-selling potential, product-per-basket ratio, and Liqeo brand recall.