Otaci Cosmetics Freestanding Stand

Stand type: Otacı Cosmetics Floor Stand is a multi-shelf floor-standing POSM solution that brings together its herbal personal care portfolio in a standalone brand space. Slim vertical proportions showcase a wide range of products within a limited footprint, while the top and side panels make the brand story visible from afar.

Materials and production: A composite structure consisting of metal or wood-based carriers, printed panels, adjustable shelves, and shelf front components to prevent product fall was preferred. Mass production, shelf load, site durability, and rapid installation requirements for different store layouts were considered together.

Sector, product and sales points: The stand, designed for the personal care and cosmetics sector, showcases Otacı shampoo, hair care, skin care, and herbal cosmetic lines in personal care chains, pharmacies, perfumeries, and hypermarket cosmetic sections. The shelf layout supports cross-selling based on product family and usage routine.

Goal and outcome: The stand, which translates the brand's natural content positioning into a holistic visual architecture, consolidates the fragmented visibility of the category shelf into a single destination. Increased product visibility, easy comparison, and routine-based arrangement increase the consumer's discovery time and basket value.