Paradontax Cross Parasite Stand

Stand type: The Paradontax Cross-Standing Display is a hanging/parasitic POSM solution that displays toothpaste packages at an angle facing aisle traffic on the edge of the oral care shelf. The cross placement creates an additional visual face that distinguishes it from the standard shelf front, allowing the brand to be noticed earlier by approaching consumers.

Materials and production: The printed PVC carrier consists of transparent pockets sized to fit the box dimensions, rigid fasteners, and shelf edge fittings. The lightweight construction allows for easy field installation, while the pockets protect products from falling and keep front-facing communication clear.

Sector, product and sales points: In the personal care and oral health category, Paradontax displays its toothpastes on the shelves of supermarkets, hypermarkets, personal care chains, and pharmacies. Positioning alongside toothbrushes or complementary oral care products establishes a cross-category relationship based on need.

Goal and outcome: The diagonal frontage opening onto the aisle interrupts shelf scanning, drawing additional attention to the brand. Independent product faces support recall of the gum care benefits, immediate selection, and additional sales volume outside of standard shelf space.