Veet Adriana Lima Themed FSU Stand

Stand type: The Veet Adriana Lima Themed FSU Stand is a freestanding display unit with shelves that transforms hair removal products into an independent brand destination through a powerful celebrity collaboration. The high-reach use of Adriana Lima's image makes the product block a recognizable campaign touchpoint from afar.

Materials and production: A hybrid structure consisting of a rigid carrier body, printed wide-format side panels, shelves suitable for product load, shelf front communications, and stable base components has been used. In graphic applications, the consistency of skin tone and brand pink printing was considered a critical production criterion in terms of campaign integrity.

Sector, product and sales points: For the personal care and cosmetics sector, FSU displays Veet wax strips, hair removal creams, and complementary care products in supermarkets, hypermarkets, personal care chains, and cosmetics stores. The shelf layout offers a selection architecture guided by product form, area of use, and sensitivity requirements.

Goal and outcome: The attention and trust transferred by a celebrity face leads to faster in-store encoding of the campaign message and increases the brand's mental accessibility. Independent display combined with high product capacity creates a strong commercial impact on category awareness, trying, multiple product purchases, and campaign recall.