Tada Refrigerated Illuminated Gondola Wrap

A gondola design that combines cold and dry products.

The Tada refrigerated illuminated gondola display is a point-of-sale application that brings together ready-to-eat products under a single brand area within the supermarket. The design incorporates a glass-fronted refrigeration unit alongside an open shelving module. Displaying refrigerated sandwiches alongside packaged cereals ensures that products with different storage requirements are visible to the shopper at the same time. The white body, red brand identity, and large illuminated header create a focal point at the end of the aisle that is visible from a distance.

Materials and production approach

The application shown in the image consists of panel cladding, side shelves, and an illuminated top hood, all shaped around the existing cooler. The measured combinations of flat surfaces, the regular spacing of the shelves, and the communication area on the side provide a holistic corporate appearance. In this type of construction, metal supports, machined sheet metal panels, printed graphic surfaces, and a translucent fascia can be considered together. Precise material thicknesses and connection details must be verified from the application drawing. Air inlets and outlets of the cooler, as well as service access, are technical areas that must be protected in the cladding design.

Product placement and sales channel

Horizontal shelves behind glass doors present sandwich wrappers in a readable manner from the front, while open shelves on the right create a separate facing layout for Tada cereal boxes. A vertical message band visually connects the two display sections. Gas station convenience stores, small-format supermarkets, and quick-shopping outlets are suitable applications of this approach. Product access, door opening, and shelf replenishment are all considered within the same layout; a balance is maintained between aisle circulation space and display depth.

Design objective and brand visibility

The aim of the application is to transform the cooler from a mere storage unit into a display area that showcases the brand's product range. A lighted header facilitates navigation within the category, while the addition of an open shelving section enhances the visibility of complementary products. The visual hierarchy highlights the Tada brand first, followed by product groups, and finally packaging details. Since there is no measurable data on the impact of this arrangement on sales, the evaluation is limited to the design's visibility and product organization objectives.

Estimated dimensions: 110 × 220 × 65 cm (width × height × depth). These dimensions are estimated from the proportions of the cooler and product packaging shown in the image; they are not production dimensions.