Sanofi Buscopan Double-Tier Swing Stand

A design that brings the swing concept to product display.

The Sanofi Buscopan double-deck swing stand differs from conventional countertop displays with its shelves placed between two wooden side supports and rope details. The upper section features a large information panel bearing the Sanofi identity. Ropes running along the corners of the shelves reinforce the swinging effect of the design. Thus, the idea of an eye-catching construction with an organized presentation of boxed products comes together in one unit.

Wooden surfaces and shelf connections

The rounded top edges on the side supports and the flat surfaces on the shelves combine the effect of warm materials with a simple geometry. The image shows two product levels; sufficient spacing is maintained between the shelves, leaving the front faces of the boxes exposed. The rope attachment points and bottom knots are visible parts of the design. However, the image does not confirm whether the shelves carry the load solely via ropes or with additional connections. Before mass production, shelf stability, connection strength, and box weight must be checked together.

Product range and point of sale

The display shows Buscopan Plus boxes arranged side-by-side on two levels, along the entire depth. The horizontal shelf arrangement allows the packaging to face forward, while the top panel provides a seamless communication area behind the products. The project can be considered an approach to boxed product display developed for the pharmacy channel. The foreign-language packaging and graphics in the visual reflect a specific application example; the project description focuses on the design features of this visual. No recommendations regarding product use or health effects are offered.

Function and visual character

The swing-shaped design aims to create a memorable brand presentation in a small workspace. The wood tones and green campaign panel balance each other; the two-tier shelving system increases the number of products while maintaining the open appearance of the stand. Since the side supports define the outer boundaries of the stand, the products are perceived as an organized whole. Easy shelf filling, preventing boxes from disturbing adjacent products when retrieved, and the stability of the stand against tipping are key usage criteria for this design.

Estimated dimensions: 32 × 50 × 24 cm (width × height × depth). These dimensions are estimated from the product and stand proportions shown in the image; they are not the exact production dimensions.