Sensodyne Pharmacy-Type Floor Stand
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Versatile display for oral care products.
The Sensodyne pharmacy-style floor-standing display stand brings together oral care products around a compact center with narrow display surfaces that open in different directions. The blue vertical body and white shelves and shelving create a strong color distinction. The angled brand panels at the top and base give the stand a more distinctive silhouette than a simple tower of shelves. Visible from different approaches within the pharmacy, this structure does not limit product presentation to a single facade.
Combined use of shelves and hangers.
In the image, narrow horizontal shelves hold toothpaste boxes, while metal hangers at the top are dedicated to packaged toothbrushes. Long boxes are placed horizontally on the shelves, and blister packs are placed vertically. The use of two different display methods on the same body allows for the creation of a planogram appropriate to the product shape. The combinations of the panel body, small shelves, hanging elements, and printed branding surfaces in the complex construction, along with load distribution and access angles, must be considered together. Since a rotating mechanism could not be verified from the image, the stand is considered a fixed, multi-directional display.
Category organization in the pharmacy channel.
The image shows Sensodyne toothpastes and toothbrushes alongside Parodontax boxes. The shelf-separated products prevent different packages from obscuring each other. Positioned in the pharmacy's oral care section or near a suitable information desk, the stand supports the visibility of multiple product groups in a small footprint. Sufficient circulation space is needed around each product to ensure accessibility. Brand repetition at the front of the shelves helps maintain corporate identity even when products are purchased and stocks are reduced.
The functional purpose of the design.
The goal of this project is to present the oral care category as a cohesive whole and to make the relationships between products visible. Vertical blue wings divide the area into sections; white headers repeat the brand above eye level. Opening panels in the lower section reinforce the visual foundation of the stand. In the final implementation, shelf depth should be controlled according to box sizes, hanger spacing according to blister width, and overall body balance according to the weight of the filled products. The benefit of the design is evaluated through visibility and organizational goals.
Estimated dimensions: 50 × 170 × 50 cm (width × height × depth). Estimated based on the product and stand proportions in the image; not the exact production dimensions.
