Pril Plexiglass Pocketed Parasitic Stand
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Shelf display for detergent bottles.
Pril's plexiglass pocketed display stand showcases large liquid dish detergent bottles in three levels at the front of the supermarket shelf. The blue vertical backing complements the color of the product packaging, while the spoon and fork images at the top directly represent the dishwashing category. The products are separated from the bottles on the main shelf and presented in a single-column brand area near eye level.
Transparent pockets and carrier panel
Transparent plexiglass pockets grip the bottle base and sides at each level. The low front lip holds the product in place without obscuring the brand label. The printed backing extends between the pockets, maintaining a contact surface even when the stand is empty. The hanging elements must securely transfer the total weight of the full bottles to the shelf construction; plexiglass bending points and panel joints must be tested under load.
Product placement and reach
Three large Pril bottles are displayed upright in separate pockets. This arrangement makes each product independent, prevents pumps or caps from bumping into each other, and allows for quick identification of empty levels. It creates additional display space in the cleaning aisle of supermarkets without taking up floor space. The reach height of the bottom pocket and the protrusion of the stand into the aisle should be carefully considered in store layout planning.
Brand visibility objective
The design aims to separate Pril from a busy dishwashing shelf with a vertical visual line. The blue background, red logo, and product colors create a strong contrast. The upper communication area carries the benefit message, while the pockets directly display the actual product. In final production, bottle dimensions, full weight, hanger type, and plexiglass thickness must be verified against real samples.
Estimated dimensions: 24 × 105 × 22 cm (width × height × depth). These dimensions are estimated from the product and stand proportions shown in the image; they are not the exact production dimensions.
