Elseve On-Shelf Product Display
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Elevated on-shelf presentation for the Purple series.
The Elseve in-shelf product podium is a narrow, vertical display element that elevates purple shampoo bottles above standard shelf level. The transparent purple body integrates with the product packaging, while the white L'Oréal Paris area above completes the brand hierarchy. The podium's front opening allows products to be arranged not just in a single row, but along its entire depth.
Transparent purple body and product holder
The plexiglass structure, which gives the appearance of a single piece, consists of a raised base at the bottom and a long communication panel at the back. The side walls delineate the product line; the low barrier at the front holds the bottles in place. The curve at the top edge and the purple-white color gradient give the body a finish suitable for the cosmetics category. The bending angles and the tolerance allocated to the bottle base must be precisely adjusted during production.
Brand focus on the market shelf
Elseve Color-Vive Purple products are displayed in this podium as a separate block from neighboring shampoos. The raised section within the shelf enhances the visibility of products in the back row and keeps the product line above the price line. A suitable solution for supermarket hair care sections, it creates dedicated space for a specific sub-series without altering the existing shelf.
Order and visibility objective
The design creates a continuous visual surface between the product and the stand thanks to the strong purple color. Transparency makes the body appear lighter, while physical boundaries maintain the facing arrangement. For daily replenishment, it's important that bottles are pulled forward, labels face the same direction, and the podium doesn't shift on the shelf. Precise depth and capacity must be verified with actual bottle dimensions.
Estimated dimensions: 22 × 38 × 28 cm (width × height × depth). These dimensions are estimated from the product and stand proportions shown in the image; they are not the exact production dimensions.
