Elseve Rotating Shelf Tray with Separator

Compartmented shelving solution for the Purple series.

The Elseve rotating separator rack tray arranges Purple Shampoo and Purple Mask products on a transparent purple base. Bottles and tubes are positioned in separate compartments according to product type, while the large product display panel on the right opens towards the rack aisle. Thus, the tray simultaneously serves as a product carrier maintaining the facing arrangement and as a rack communication element conveying a message to the customer approaching from the side.

Separators and movable side panel

The vertical dividers inside the tray prevent different packages from mixing and define a specific channel for each product. The transparent purple front barrier holds the bottles in place without obscuring the labels. The rotating or angled connection of the side-mounted panel allows the message surface to be turned towards the aisle. The plexiglass bending, divider tolerances, and movable connection point must be tested for long-term store use.

Planogram discipline on the hair care shelf.

Shampoo, hair mask, and complementary Purple products are grouped by series on the same tray. The compartmentalized arrangement reduces the possibility of products being misplaced; empty channels make stock needs visible. Placed on existing shelves in the hair care sections of supermarkets and personal care stores, the solution is differentiated from neighboring Elseve series by color and form. The readability of price tags and their placement within the panel's passage area must be maintained.

Brand visibility and usage objective

The purple tray appears to be a continuation of the packaging colors, while the side-opening graphic panel replicates the actual product at an enlarged scale. These two layers serve as product organization at close range and batch identification from a distance. The design aims to transform the Purple product family into a strong micro-category within the shelf. Precise channel widths, panel angles, and shelf connections must be verified with the actual packaging.

Estimated dimensions: 38 × 42 × 32 cm (width × height × depth). These dimensions are estimated from the product and stand proportions shown in the image; they are not the exact production dimensions.