L'Oréal Hyaluron FSU Stand
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Stand Type
L'Oréal Hyaluron FSU Stand, This is a full-size FSU floor-standing display that positions the Hyaluron skincare range as a standalone brand island, separate from the main cosmetics shelf. The design language is based on the idea of making the intense moisture effect visible through purple tonal transitions and upward vertical communication, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The wood-based frame is shaped using CNC cutting, the shelves are supported according to the product load, and all surfaces are covered with protective laminated brand graphics. The supporting elements are sized according to the shelf load and contact frequency; the printed surfaces are applied in a way that will maintain color consistency during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
The Hyaluron product family in the skincare category is presented together on the shelves in a way that follows the cleansing and conditioning steps, making it easy to create a routine. The product facets are designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product availability and visual stock perception.
Point of Sale Usage
Cosmetic chains can use it as a freestanding secondary display unit in hypermarket personal care sections and seasonal campaign areas. The ratio between the stand's footprint and the contact surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to transform the series' moisturizing promise into a remotely perceived brand block and offer a holistic care routine that encourages cross-product purchasing. As a result, the project combines brand prominence, consistent product presentation, and ease of shopping within the same POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
