L'Oréal Hyaluronic Acid Countertop Stand
Find the Stand You're Looking For
Filter projects by product type, material, and industry.
Stand Type
L'Oréal Hyaluronic Acid Countertop Stand, This plexiglass display unit creates a powerful product story in a small counter space by showcasing hyaluronic acid care products at varying heights. Its design language is based on expressing the plumping effect of hyaluronic acid through transparent layers and elevated product platforms, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
Transparent and opaque plexiglass parts are joined using laser cutting, UV printing, and thermal bending methods; product bases are fixed according to packaging diameters. Support elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
The stand dedicated to the skincare segment presents the different products from the Hyaluronize range in a stepped composition that supports the order of use. The product facings are designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the range. This approach speeds up category navigation while supporting product findability and visual stock perception.
Point of Sale Usage
In pharmacy cosmetics areas, beauty stores, and serviced care counters, the stand supports close inspection and product explanation. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The project aims to enable consumers to quickly grasp product benefits and make complementary choices from within the range by combining scientific content perception with the language of premium cosmetics. Ultimately, the project integrates brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
