L'Oréal Makeup Pencil Stand
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Stand Type
L'Oréal Makeup Pencil Stand, This is a multi-pocket, parasitic stand that displays eye and lip makeup pencils in a dense yet readable arrangement on a vertical shelf. The design language is structured around a modular pocket rhythm that separates slim product forms according to color families, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The stand is constructed with a printed PVC main body, thermoformed or twisted product pockets, and secure shelf hanging elements; front barriers have been added to prevent items from falling. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied in a way that maintains color consistency during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the stand's premium perception.
Industry and Product Presentation
In the decorative cosmetics category, eye and lip pencils are arranged within ranges where color codes remain visible, creating a micro-category open to complementary product selection. The product faceting is designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product discoverability and visual stock perception.
Point of Sale Usage
It provides an additional point of sale without increasing existing shelf space, on the side surfaces of makeup shelves, at gondola ends, and in category transitions with high pedestrian traffic. The ratio between the stand's footprint and the contact surface it creates is optimized to ensure high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to prevent the loss of low-volume but high-variety makeup pencils, facilitate color selection, and trigger impulsive purchases. As a result, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
