L'Oréal Paris Lipstick Stand
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Stand Type
L'Oréal Paris Lipstick Stand, This is a countertop makeup stand that displays the lipstick collection by shade family, organizing testers and stock products on the same compact surface. The design language is based on the idea of transforming color intensity into a rhythmic and editorial product arrangement on a white background, turning the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The plexiglass body is laser-cut, and product slots suitable for lipstick diameters and high-resolution brand graphics are completed with durable connections. The support elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
In the lip makeup category, lipstick shades are displayed in a sequence where shoppers can easily scan the packaging titles and color indicators. Product facings are designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product discoverability and visual stock perception.
Point of Sale Usage
The stand is used in perfumery, cosmetics chains, and in-store makeup areas, positioned close to the product testing behavior. The ratio between the stand's footprint and the contact surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure allowing for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The project aims to showcase color variety without causing decision fatigue, facilitate tester interaction, and highlight L'Oréal Paris's expertise in the lip category. Ultimately, the project combines brand prominence, organized product presentation, and ease of shopping within a single POSM solution, creating seamless contact between attention, evaluation, and purchase stages.
