L'Oréal Revitalift Shelf Tray
Find the Stand You're Looking For
Filter projects by product type, material, and industry.
Stand Type
L'Oréal Revitalift Shelf Tray, The Revitalift skincare products tray is an integrated display tray that transforms the brand into a prominent brand block on standard store shelves. The design language is based on a strategy of using the red brand code as a seamless navigation strip across the shelf, turning the brand's point-of-sale communication into a physical experience. Scale, product reach, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
Transparent and colored plexiglass elements are prepared using laser cutting and bending; the shelf front panel, side separators, and product stops are combined into a single durable system. The supporting elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
In the anti-aging care category, cream and serum packaging is arranged in a segregated manner that prevents facing shifts, thereby increasing shelf discipline and product availability. The product facing is designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product availability and visual stock perception.
Point of Sale Usage
It can be implemented in supermarkets, hypermarkets, and personal care chains without requiring additional construction to their existing shelving systems. The ratio between the stand's footprint and the contact surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to define the visual boundaries of Revitalift within the standard shelf, maintain an organized stock display, and consistently place the brand-benefit message at the shopper's eye level. As a result, the project combines brand prominence, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
