L'Oréal Hair Products Parasite Stand
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Stand Type
L'Oréal Hair Products Parasite Stand, This is a multi-pocket vertical shelf display stand that brings hair care lines to a secondary display surface in a high-traffic area. The design language is based on an approach that groups products under a strong brand banner without disrupting the color codes of the product packaging, transforming the brand's point-of-sale communication into a physical experience. Scale, product access, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The printed PVC main panel is complemented by reinforced pockets designed to withstand the weight of shampoo and hair care packaging, and metal shelf connectors. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied in a way that maintains color consistency during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
The wide variety of products in the hair care category is presented in a vertical navigation based on usage needs and series identity, simplifying the selection process. Product facets are designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product findability and visual stock perception.
Point of Sale Usage
In supermarkets, these stands add a facing to the existing planogram by being hung next to the gondola in the shampoo section, at category transitions, or on the shelf edge. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The project aims to enhance the visual continuity of L'Oréal products in a crowded hair care aisle, ensure penetration through secondary placement, and support impulse exchange. Ultimately, the project combines brand prominence, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
