L'Oréal Age Expert Parasite Stand
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Stand Type
L'Oréal Age Expert Parasite Stand, The Age Expert care series is a vertically oriented, pocketed display stand that makes the products visible on the shelf edge according to different age segments. Its design language is structured around a model that conveys the promise of age-specific care through a gradual product flow and reassuring brand communication, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The printed PVC body is manufactured to be lightweight and durable, with pockets of suitable depth for cream containers and hanging elements that do not damage the shelving system. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied in a way that maintains color consistency during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
Age-focused products in the skincare category are segmented so that benefit messages and usage periods can be read without overlapping. Product facets are designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product discoverability and visual stock perception.
Point of Sale Usage
In supermarkets and personal care stores, it expands the Age Expert block on the main shelf by being hung next to the category on the facial care shelves. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to enable consumers to quickly identify products suitable for their age and care needs, increase brand awareness, and create sales opportunities through additional facings. Ultimately, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
