Maybelline New York Themed PR Kit

Stand Type

Maybelline New York Themed PR Kit, This is a thematic PR kit that connects Maybelline products with New York City culture, transforming into a three-dimensional brand stage upon opening. The design language is based on the idea of combining the city skyline, nightlights, and makeup products in a photogenic micro-space for social media, turning the brand's point-of-sale communication into a physical experience. Scale, product access, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.

Materials and Production

The mixed-material box body, cut-out decorative layers, printed panels, and product-specific slots combine secure transport with a strong unboxing effect. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied to maintain color consistency during long-term store use. The integration of graphics, construction, and product placement within the same design system reinforces the stand's premium feel.

Industry and Product Presentation

Launch products are presented in a curated layout where each package is visible, providing the content creator with a ready-made story and shooting composition. The product facing is planned in a way that does not obscure the distinctive codes of the packaging and facilitates comparison of variants within the series. This approach accelerates category navigation while supporting product discoverability and visual stock perception.

Point of Sale Usage

Influencer posts, press releases, fashion events, and brand meetings are used as product launch tools. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick response during product replenishment, cleaning, and daily store operations.

Goal and Outcome

The goal is to transform Maybelline's energetic, New York-based identity into a physical experience, increase organic sharing, and ensure the launch message is reproduced across digital platforms. Ultimately, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.