Maybelline Sky High PR Kit

Stand Type

Maybelline Sky High PR Kit, This is a collectible PR presentation kit that uses a dramatic city metaphor to illustrate the promise of sky-high lashes from the Sky High mascara. The design language is based on the idea of combining skyscraper height with the mascara's lengthening performance in a single staging metaphor, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.

Materials and Production

The stand is manufactured in a secure and photogenic manner with a mixed-material body, a transparent protective dome, cut-out architectural details, and a mascara-specific fixing slot. The support elements are sized according to shelf load and contact frequency; printed surfaces are applied to maintain color consistency during long-term store use. Solving the graphic, construction, and product placement within the same design system reinforces the stand's premium feel.

Industry and Product Presentation

The mascara product is centrally positioned as the single protagonist; the packaging color, launch message, and city theme complement each other within the visual hierarchy. The product facet is planned in a way that does not obscure the distinctive codes of the packaging and facilitates comparison of variants within the series. This approach speeds up category navigation while supporting product findability and visual stock perception.

Point of Sale Usage

Designed for use in influencer posts, beauty press, launch events, and social media shoots. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure allowing for quick response during product replenishment, cleaning, and daily store operations.

Goal and Outcome

The goal is to transform the Sky High product name into a memorable three-dimensional metaphor, encourage the creation of shareable content, and enhance the earned media value of the launch. Ultimately, the project combines brand recognition, coherent product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.