Maybelline Snapscara OTC Stand
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Stand Type
Maybelline Snapscara OTC Stand, Snapscara's OTC stand is designed to display its product range in a linear brand block on the counter, accessible to testers. The design language is based on a model that conveys a quick and effortless mascara experience through a simple product rhythm and clear benefit messages, transforming the brand's point-of-sale communication into a physical experience. Scale, product reach, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The plexiglass main display, slots for mascara bodies, tester section, and printed back panel are precisely laser-cut. The support elements are sized according to shelf load and contact frequency; the printed surfaces are applied to maintain color consistency during long-term store use. Solving the graphic, construction, and product placement within the same design system reinforces the stand's premium feel.
Industry and Product Presentation
The mascara range is presented with a planogram that clearly distinguishes between retail and tester products; the fronts of the packaging and color variants remain clearly visible. The product facings are designed not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the range. This approach speeds up category navigation while supporting product discoverability and visual stock perception.
Point of Sale Usage
Perfumery counters, cosmetic walls, and consulting makeup areas can be integrated into existing furniture. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure allowing for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to simplify product selection, strengthen the relationship between the tester and sales stock, and create measurable brand visibility in a small space. As a result, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, establishing seamless contact between attention, evaluation, and purchase stages.
