Maybelline Superstay Stair Stand
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Stand Type
Maybelline Superstay Stair Stand, This is a countertop display stand with a ladder-like geometry, showcasing Superstay lipstick shades in tiered arrangements that don't obstruct each other's view. The design language is built around a rising product rhythm that expresses the promise of long-lasting wear through a strong and consistent color architecture, transforming the brand's point-of-sale communication into a physical experience. Scale, product accessibility, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
Colored and transparent plexiglass layers are prepared using laser cutting and thermoforming; lipstick holders are positioned at an angle to ensure equal access in each row. Support elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
The Superstay shades in the lip makeup category allow for quick shade comparison thanks to a graduated planogram where even the back rows remain visible. The product facings are designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product discoverability and visual stock perception.
Point of Sale Usage
In cosmetics chains, it is used near product testing areas at makeup tables, perfumery counters, and promotional displays. The ratio between the stand's footprint and the communication surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The project aims to fully display a wide color portfolio in a compact space, enhance the visual stock effect, and make the shopper's color discovery time more efficient. Ultimately, the project combines brand recognition, organized product presentation, and ease of shopping within a single POSM solution, creating seamless interaction between attention, evaluation, and purchase stages.
