Maybelline Superstay Plexiglass Stand
Find the Stand You're Looking For
Filter projects by product type, material, and industry.
Stand Type
Maybelline Superstay Plexiglass Stand, This plexiglass stand showcases the Superstay lipstick collection in a compact, premium presentation unit, utilizing transparency and color contrast. The design language is based on a minimalist, high-contrast display approach that transforms product colors into the main visual element of the design, turning the brand's point-of-sale communication into a physical experience. Scale, product reach, and viewing angle are balanced, taking into account the shopper's decision-making time within the aisle.
Materials and Production
The plexiglass frame is prepared using laser cutting, UV printing, and durable bonding techniques; product slots are processed to ensure that the packaging remains upright and evenly spaced. Support elements are sized according to shelf load and contact frequency; printed surfaces are applied in a way that maintains color integrity during long-term store use. Solving the graphics, construction, and product placement within the same design system reinforces the premium perception of the stand.
Industry and Product Presentation
Lip products are displayed with the color indicators and brand markings of the packaging uncovered; this arrangement reinforces series integrity and shelf quality. The product facing is designed so as not to obscure the distinctive codes of the packaging and to facilitate comparison of variants within the series. This approach speeds up category navigation while supporting product availability and visual stock perception.
Point of Sale Usage
It is positioned as a countertop brand stand in perfumery, beauty shops, and makeup consultation areas. The ratio between the stand's footprint and the contact surface it creates is optimized to provide high visibility and operational efficiency at the point of sale. It offers an accessible structure that allows for quick intervention during product replenishment, cleaning, and daily store operations.
Goal and Outcome
The goal is to transform the Superstay collection into a premium micro-showcase, preventing cluttered product displays and creating a high visual impact in a small space. As a result, the project combines brand prominence, organized product presentation, and ease of shopping within a single POSM solution, establishing seamless interaction between attention, evaluation, and purchase stages.
