NYX Setting Spray Parasite Stand

Stand type: The NYX Setting Spray parasitic stand is a vertical, multi-tiered secondary display solution that transforms the side surface of an existing cosmetics shelf into a sales area. It creates additional product face without disrupting the main planogram, triggering complementary product purchases.

Materials and production: The lightweight yet shape-retaining PVC-based body is designed in conjunction with shelf mounting brackets and printed contact surfaces. The layered pocket geometry prevents bottles from tipping forward while maintaining the visibility of the packaging front.

Sector: In the color cosmetics category, decision-making time is short, and visual competition is high. Black brand codes and clear product blocking make NYX Professional Makeup's professional and trend-focused identity quickly recognizable on the shelf.

Products: NYX offers multi-product capacity for makeup setting sprays and complementary facial products of similar scale.

Points of sale: Suitable for cosmetic stores, personal care chains, hypermarket cosmetic sections, and end-of-sale shelves.

Goal and outcome: The goal is to increase cross-selling and impulse buying by creating a high-contact point of sale outside the main shelf. The parasitic format strikes an efficient balance between brand visibility and stock accessibility with low space costs.