Sebamed Gondola Cladding

Stand type: Sebamed gondola wraps transform a standard store gondola into a holistic brand space with header, side panel, shelf front, and category messagery. Visual continuity between architectural surfaces ensures that the consumer progresses within the same communication system, from approaching the aisle to selecting a product.

Materials and production: The application utilizes a complex structure consisting of printed plate elements, shelf front profiles, guide panels, and, where necessary, transparent product organizers. The components are manufactured to fit existing gondola dimensions, facilitating quick installation and easy post-campaign dismantling.

Sector: As the brand portfolio expands in the dermocosmetics category, navigation and subcategory differentiation become critical. The design balances clinical accuracy with emotional relevance by combining Sebamed's scientifically sound reliability codes with warm campaign colors.

Products: It offers a shelf architecture suitable for category-based blocking of face and body care, baby care, hair care, deodorant, and cleansing products.

Points of sale: It can be implemented in personal care chains, hypermarkets, dermocosmetic stores, and large pharmacies.

Goal and outcome: The goal is to transform cluttered product placement into a strong brand block, speed up aisle navigation, and encourage cross-category shopping. Branding visually expands the brand's shelf space and simplifies the shopper's decision-making process.