Filli Boya Island Type Brush and Roller Stand

The store's central area is one of the most expensive yet most effective scenes in retail. The Filli Boya Island-Type Brush and Roller Stand utilizes this space as an accessory center accessible from four sides. The project not only generates high product capacity but also reshapes category behavior by bringing complementary paint shopping equipment to the center of the customer's route.

Four-way visibility design

No side of the island stand is a rear facade. The logo, category title, and product layout must maintain the same brand integrity from different viewing angles. Placing opposite sides in a similar rhythm ensures spatial balance; corner turns prevent interruptions in communication. In this way, the unit becomes a point of discovery, not an obstacle in the corridor, but something people walk around.

Not turning high capacity into chaos.

Numerous SKUs, such as brushes, rollers, handles, and pans, can easily create visual clutter. Segmenting products along application type, surface, and size axes reduces the customer's mental burden. By positioning fast-rotating products at eye level and bulky equipment at lower levels, both commercial priority and ergonomics are maintained.

Performance balanced with hybrid materials.

Metal support and suspension elements provide load-bearing capacity and modularity, while MDF or composite graphic panels strongly reflect the brand's color palette. When these two material families are combined correctly, the unit becomes both long-lasting and adaptable to various campaigns. The demountable structure simplifies shipping and in-store assembly.

Strategic intersection in the customer route

When the island stand is placed directly in front of the paint cans, it reinforces complementary shopping; when moved to the main aisle, it attracts new traffic to the category. The most effective location is the intersection between the paint area, where the decision is made, and the checkout aisle. This way, the consumer notices the missing equipment while the store achieves a measurable return on high-value floor space.

Filli Boya's category authority.

The brand wants to be seen not just as a paint manufacturer, but as a solution partner who understands the entire application process. Organizing accessories within its own brand space supports this positioning. Guiding graphics and application scenarios extend Filli Boya's expertise beyond the product box, expanding the relationship of trust.

Result: a category engine that works in the middle field.

This display unit combines high capacity with brand experience in a single structure. Four-way access increases circulation, the planogram fosters cross-selling, and modular hardware simplifies operation. The result is a powerful island solution that not only saves space in the store but also generates traffic, increases basket size, and establishes category authority.